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A simple way to identify your niche if you are a deal maker
Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations...
View ArticleHow to make partner lesson 4: the importance of having a niche
In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks...
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How specialist do I really need to be?
I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert?...
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12 ways your LinkedIn profile will help you get a new job [part 1]
Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are...
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12 ways your LinkedIn profile will help you get a new job [part 2]
Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are...
View ArticleHow to get good at blowing your own trumpet without coming across as a show-off
“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The...
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How to create a sound bite that helps you easily win business
We are going to dig into Chapter 3 of the Go-To Expert, and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important for any...
View ArticleWhy you need to be a BRAND to progress your career in the professions
This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I...
View Article5 effective tips to build a LinkedIn profile that gets you found by potential...
I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’...
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How do you get your partners to realise you are ready to be promoted to...
You’re ready to get promoted to senior associate but a senior partner announces that one of your colleagues has got the promotion instead of you again. How can you stop this from happening so that you...
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